ABOUT PANTONE COLOUR OF THE YEAR
For the past 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
Requiring months of thoughtful consideration and trend analysis. Each year, Pantone’s colour experts at the Pantone Color Institute™ comb the world looking for new colour influences.
Stemming from many influences including entertainment, films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles, and socio-economic conditions.
COLOUR OF THE YEAR: PANTONE 17-3938 Very Peri
PANTONE® 17-3938 Very Peri is a dynamic periwinkle blue with a vibrant, violet-red undertone designed to evoke the glowing touchscreens of the digital world and the creative possibilities of the future.
According to the Pantone, creating a new colour for 2022 was itself symbolic of the changes taking place in the world right now, following an intense period of isolation.
Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.
We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new colour for the first time in the history of our Pantone Color of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognize colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.
Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.